Thursday, 26 January 2012

Boutique Love // Jovonna London

Hello Sweets,

Rhi here - Lola and I had lots of fun this weekend with a mini photoshoot to show off some of our favourite pieces from our favourite boutique labels. This week I'm sharing my undying love for Jovonna London - a label that was probably the driving force behind the necessity for my 7 day working weeks when I lived in London (I was one very tired girl, but I had the loveliest dresses...!)

I found my first Jovonna dress in a really amazing shop called The Laden Showroom - for those who aren't familiar, it is a 'showroom' for independant labels on Brick Lane, really a wonderful place to discover a new name and a covetable one off piece. I fell in love instantly with the pretty shapes and unusual details and went on to grow quite a collection (as well as the 4 dresses featured here I have another 2 dresses, 2 blouses and a cardigan that went missing when I moved back here - if any of my friends are in posession of my black lace trimmed cardigan with a Jovonna label - I WANT IT BACK!)... Anyway, on to the dresses, shot with Snow White as inspiration... It'll make more sense when you see Lola's fairytale inspired looks next week :)

Black checker-board dress. I've never seen anything like the checker-board style part of this dress, teamed with the pretty pleated skirt half its just a darling dress.

Dress - Jovonna, Cardigan - Zara, Belt - H&M

Wool bow pinafore dress. Best part of this photoshoot, was not only rediscovering old favourites and new ways to wear them - but also finding a long forgotten bundle of £10 notes in the pocket of this dress! Yay! The cardigan is also a long lost treasure (thanks for finally giving it back Mum!) - you can't quite see on the photos but it has the sweetest little frilled skirt at the bottom.

Dress - Jovonna, Cardigan - Brick Lane Market, Belt - River Island, Headband - Primark

Floaty pink & grey chiffon dress. You may recognise this from Lola's
Birthday Breakfast. The petal collar comes from a Laura Lees blouse that was a lucky market score from a small fete on Vyner Street in London that I happened upon one day. Laura Lees used to do the sweetest collaborations with Topshop that I had a few pieces from so was quite exciting to find a bargain from her own label!

Dress - Jovonna, Blouse (just seen as collar) - Laura Lees, Cardigan - H&M

Probably my favourite dress from my collection (so much so that I have it in Black as well - as seen on our
Yum Yum Girls post!) - unfortunately, with its bold colour and Victoriana flourish I feel it's a little ostentatious for nights out round here so it doesn't see the light outside of the wardrobe often, so it was nice to give it an airing for this shoot!

Dress - Jovonna, Shoes - Next

Anyway, parden my posing, keep an eye out for Lola's label love on Saturday!

Much love
Rhi xx


Anonymous said...

Awhh i love the first dress the most, such a fun neckline xo

Debbie Knox said...

uhhhh such cute dresses!!

jennifer june said...

Ooh my favourites have to be the check dress at the top and the red one! Fabulous! And lucky you finding some mulla in the pocket! Score!xxx

Powdered Almond said...

Wow the red dress is amazing, it looks so cute on you with your dark hair! :-) x

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